How Instagram Works

If you’re one of the many people who wonder how Instagram works, you’ve come to the right place. In this blog post, we’ll break down the basics of how this social media platform works and outline some key features that make it so popular.

By understanding Instagram’s mechanics, you’ll be able to make the most of this powerful tool for promoting your business or personal brand. So, let’s get started!

How Instagram Works

  1.  The Inspiration Behind Instagram

The concept of Instagram is straightforward, but it took some creative thinking to come up with the idea.   First, let’s take a look at the inspiration behind this successful social media platform.

When its CEO Kevin Systrom was studying in Florence, he noticed that although he could communicate with his friends via Facebook or Twitter when they traveled all over the world, there was no way for them to share what they saw in real-time. 

So, with this inspiration in mind, Systrom and his partner Mike Krieger set out to create an app that would allow users to upload photos instantly.

2. Filters

 This is one of the many features that make Instagram so popular.  Since everyone loves to take pictures, the number one thing people want is a way to share them in their best light-and there aren’t many filters more aesthetically pleasing than those offered on this platform.  

When you begin using Instagram, you’ll notice that each photo has a distinct look based on the selected filter (there are over twenty).

From black and white images with softer tones to sunsets captured like paintings, Instagram’s filters make your photographs worthy of being featured in magazines or even museums!

3. The Instagram Community

The images featured on the “popular page” are accounts that have been liked by many people, but just because you’re not popular yet doesn’t mean you won’t be in the future!

One of the best ways to gain popularity is to engage with others and follow users who share your interests.

This helps build a community-and community like these form around brands as well. By engaging with your followers and encouraging them to do the same (by liking or commenting), you can create a loyal base of people who want to hear from you through this social media platform.  

4. Geotagging

If you’ve ever wondered how Instagram knows where you are, it’s because of geotagging.

Geotagging is a process in which the location where your photo was taken is added to the image file. This gives other users an idea of where you’re located and makes it possible for them to see what’s going on at that exact time and place!

5. The Popular Page and Hashtags

  Another way to make sure your photos will stand out when they’re featured on the “popular” page (which allows you to zap up some serious likes) is by following or creating hashtags related to your business or industry.  

Hashtags work like keywords in that when you begin typing into the search bar, relevant tags will appear. You can follow hashtags related to your business or industry to make sure every photo you upload is seen by more people who are interested in what you have to offer!

6. Instagram for Business

If one of your goals is to use social media (especially this platform) effectively for promoting your business, there are some key features that can help you achieve it.

For instance, many brands believe that they should only post photos when they’re selling something-and while this isn’t necessarily a bad strategy, it won’t really engage followers or potential customers unless these posts come alongside captions that tell stories and give insights into the lives of the brand’s owners.


So, now that you have some knowledge about how Instagram works, you can begin building your following. 

Whether you’re a business owner looking for a way to connect with customers or an influencer who wants to reach as many people as possible, Instagram is the perfect place to do it. 

So go ahead and register today-and if you have any questions about how to build your community on this social media platform, feel free to contact us !

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